Making
ThinkSIGN EMCs work for you
Information is power. That’s the essence of marketing - the more effective the information you communicate, the more power it has to engage and convert your audience.
For any organization with a physical presence, LED Signs are the most cost-effective form of marketing. Other forms of advertising like TV, radio, online digital display, and paid social media can’t compete for value and flexibility. And the most successful businesses and organizations correctly see their on-premise sign as a marketing tactic, just like all the other advertising you do. They understand just how good of an investment a ThinkSIGN EMC can be.
Bring people through your doors
One of the most critical factors in marketing is geography - Where are you going to deploy your messaging? It must be shown where it can engage the most people who can take action. Well, an EMC can be the King Kong of geo targeting. A survey conducted by FedEx found that 76% of consumers said they had entered a store they had never visited before based on its signs. Furthermore, 68% of respondents said that they had purchased a product or service because a sign caught their eye. By promoting your business with a ThinkSIGN EMC, you can attract more foot traffic to your location. This can lead to increased sales and revenue for your business.
Increased revenue and profits
According to a study by the Small Business Association, businesses that added an electronic message center saw an average increase in sales of 15-150%. Adding to that, the Sign Research Foundation discovered that, in a survey of EMC owners, 60% of respondents reported that their EMC was more effective than other forms of advertising, such as television, radio, and online ads.
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Unbeatable flexibility of messaging
With an EMC, as opposed to static signage, you have the ability to display a variety of messages and graphics, making it a versatile marketing tool. You can promote sales, special offers, events, and more, all with the click of a button.
You can even do so by daypart. A restaurant can promote a breakfast special, then switch it up for lunch. A school can promote the big football game, then switch it up with carpool information when the bell rings. The Small Business Administration reports that EMCs can be the most effective way to communicate time-sensitive messages to an audience.
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Increase Brand Awareness
Consistent messaging and branding on your EMC is a tremendous boost to improve brand awareness and recognition. This can help your business to stand out in a crowded market and build a loyal customer base. In a study by the Sign Research Foundation, it was found that on-premise signage can increase brand awareness by up to 75% and can be the most effective way to differentiate a business from its competitors.
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Capture audience info and build marketing database
A giant key to marketing is remarketing…make sure your message doesn’t only reach someone once, but can do so indefinitely. An EMC is a great way to bring offline to online. Think about the possibilities - Drive people to a landing page. Get social media followers. Display a QR code - These tactics and so many more allow you to capture contacts and build a large and loyal marketing list.