When selling Electronic Message Centers (EMCs), one of the hurdles that sign shop owners must help their clients overcome is understanding the regulatory environment. It's essential to understand common regulatory issues associated with EMCs and how to address them effectively.
Understanding Local Signage Laws
It's not one size fits all. Outdoor digital signage regulations differ greatly depending on the location. They cover aspects such as size, brightness, placement, and even the type of content allowed on Electronic Message Centers (EMCs). Sign shop owners must have a good understanding of local signage legislation to assist clients in selecting EMC solutions that comply with the law.
Brightness and Light Pollution Concerns
One common regulatory concern is the brightness of EMCs, especially in residential areas or near major roadways where excessive brightness can be a safety hazard. Modern EMCs often come equipped with sensors that automatically adjust the brightness based on ambient light conditions, ensuring compliance with local brightness regulations.
Content Restrictions
Some localities have specific restrictions on the type of content that can be displayed on digital signs, such as prohibitions on flashing or rapidly changing images that could distract drivers. Understanding these restrictions and informing your clients about them is essential to prevent legal issues and fines.
Securing Necessary Permits
Installing an EMC often requires various permits. As a sign shop owner, offering to assist with or manage the permitting process can be a significant value-add service for your clients, making the installation process smoother and less daunting.
Building Relationships with Local Authorities
Establishing a good relationship with local planning and zoning boards can facilitate a smoother approval process for your clients’ EMC installations. It also positions you as a knowledgeable and reliable consultant who adds value beyond just selling a product.
Just Be Prepared
Navigating the regulatory landscape can be challenging, but with the right knowledge and preparation, it is entirely manageable. By ensuring compliance and guiding your clients through these processes, you help secure their investment and foster a trusting relationship.
In our final post, we’ll explore effective strategies to market and sell EMCs, helping you to not only understand these products but also successfully promote them to your clients.
If you have questions about EMC regulations or adding EMCs to your sign shop's product line, let our team of experts help. Contact us today!
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